Blog

Notes

• Great products die in the dark

  You shipped it. The code is clean, the icon is lovely, the launch tweet is drafted. Here is the uncomfortable equation that decides what happens next.

• Launch to a full room

  The sell-out launch you envy was not won on launch day. On the one marketing asset a solo maker can actually own — and why it gets built before the product.

• Hello, world — why this site exists

  The first post: what this site is for, what I make, and what I plan to write about.

• Building this site from scratch: WordPress refugee notes

  From Avada page-builder to Astro, Git, and Cloudflare — what changed and what it cost.